ballpark village Market Analyses

Category: Economic Development Planning, Market Analysis, Land Use Planning

In December 2017, construction began on Phase Two of Ballpark Village. Located adjacent to Busch Stadium (home of the St. Louis Cardinals), Ballpark Village is a dense, mixed-use development project. Phase One of Ballpark Village includes several restaurants and night clubs and a concert venue. Phase Two includes a 29-story luxury apartment tower, the first, new Class A office building delivered to Downtown St. Louis in 30 years, a hotel, restaurants and retail space.

PGAV Planners produced a thorough market analysis for the project, reviewing the market associated with each use at Ballpark Village: retail, restaurant, office, hotel, and multi-family. We also estimated tax revenues likely to be generated by the project for the payment of debt service on financial obligations issued to pay for certain project development costs. The bond underwriter, Stifel, used our revenue analysis to size the bonds. Stifel also used our market analysis to help sell the bonds, as potential bond buyers could review our study and gain an understanding of the St. Louis market for office, hotel, retail, restaurant and multi-family uses and also understand how Ballpark Village fits within this dynamic.